Many users of content management systems are struggling to make them efficient or effective. Tom Stewart of System Concepts describes how ‘human-centred design’ can ensure your CMS delivers real value.
‘Content is king’ or so many people believe. It is certainly
becoming true in knowledge-based industries, where there is
now a bewildering array of channels to use. Traditional industries
like newspaper and magazine publishing are ‘re-purposing’
their content for digital channels from regular websites to
mobile web, and now apps for smartphones and tablets.
Many publishers separate the creation of content, whether
from original sources or from agencies and wire services,
from the communication channel. However, many content management
systems (CMS) struggle to handle the different delivery channels
properly.
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