CPM and BI software is meant to be as useful to mid-tier companies as large corporates. But Clive Longbottom of Quocirca wonders whether the message is getting through.
Clive Longbottom: people have very little
trust in their data
Quocirca recently carried out research into the use of corporate
performance management and business intelligence software
tools by mid-market organisations across the UK.
The findings were worrying when one considers the need for
organisations to be completely aware of the shortcomings in
how they see their business in the current financial climate.
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