However, if you have the ultimate in BI technology, but your
BI system still does not highlight areas that business people
are interested in, does not provide information that influences
actual decision making, or contains numbers that are inaccurate,
out-of-date, or un-reconciled – then it will not be used.
In essence, if your systems do not have credibility with
your users, then all is already lost and no amount of flashy
functionality will save you.
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