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View from the Top - Part
1 | Part
2
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PROFILE
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Mez Corfield
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Company: The Red Brick Road.
Interviewee: Mez Corfield.
Job Title: Financial controller.
The Subject: Advertising agency
The Red Brick Road has adopted a new company-wide job
costing and finance system to improve its financial
controls and to manage its business more effectively.
PERSONAL FILE
NAME: Mez Corfield.
BACKGROUND: Mez joined The
Red Brick Road as financial controller in April 2007.
Her role quickly expanded to oversee the HR, IT and
administrative functions alongside finance. She was
actively involved in the set-up of Ruby Integrated,
a subsidiary company, for its launch in February 2008.
Her focus has always been to improve
financial processes and systems to meet both the needs
of the agency and to better service its clients.
Mez has been working in the advertising
industry for the last six years. Before joining The
Red Brick Road, she was finance manager at TBWA.
Mez is originally from South Africa
and has been living in the UK for 10 years. She is a
Chartered Management Accountant.
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Q: WHAT WERE THE REASONS FOR CHANGING YOUR
SYSTEM?
A: As an advertising agency we are constantly producing
creative material and at any one time we can have between
400 and 500 jobs in progress.
It is essential for the success of the business that the
costs for each job are recorded correctly, allocated to the
right budget and that the administrative processes of the
company are functioning as efficiently as possible.
When I started with the agency two years ago we had a finance
system that was no longer fit-for-purpose and there was no
integration between the job costing and financial systems.
Therefore, we spent a considerable amount of time each month
checking the integrity between the two systems and making
sure that the job costing was reflected accurately in the
general ledger.
We needed to move to a fully integrated solution that would
streamline internal processes and allow us to manage the business
more effectively.
This would be rolled out to all parts of the agency and provide
us with the additional capability for estimating, purchase
order processing, timesheet and expenses recording.
More...
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Conspectus 2009
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Copyright © 2009
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