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Home 2009 CRM, Contact Centre & Marketing Systems (JUNE) Contents


CRM, Contact Centre & Marketing Systems Contents
JUNE 2009 Summary

  Summary of Reports

IMPORTANT
Further information on the following organisations is available, free of charge. To apply, please sign in (or register) with the site.

Crimson Systems

Epicor

Exact Abacus

Microsoft

Nolan Computers

Sage

SAP

Sapphire Systems

Serversys

Teradata

  Management Briefings

 
  • Market Overview & Analysis | Part 2
    Most organisations understand that CRM software is only effective if part of an overall customer management strategy. But how many companies achieve this? Cliff Mills gets the answer from our latest research.
  • Expert Opinion
    Experienced CRM consultant Richard Boardman of Mareeba sees little progress over the years in the value offered by software vendors.
  • View from the Top | Part 2
    Insurance firm BLP has replaced its CRM software to get better systems integration, says chief operating officer Kim Vernau.
  • Towards SRM | Part 2
    Customer relationship management has moved a step further to become ‘stakeholder’ relationship management, reports Tim Haigh of Cirquent.
  • Technology is Not Enough | Part 2
    To sell your way out of the recession, every person in the organisation needs to understand they have a role in the sales process, says David Freedman of Huthwaite.
  • Beating the Recession | Part 2
    Derek Bishop of Abeo Consulting shows how to profit from customer-based management information during the downturn.
  • Keeping your Contact Centre Happy | Part 2
    With customers demanding faster and more efficient service, it is contact centre staff who are feeling the heat of the increased expectation, says David Bennett of Siemens Enterprise Communications.
  • Passives or Promoters? | Part 2
    Do your customers praise you, damn you or don’t care? Andrew Broome of Axactia reports on ‘customer advocacy’, an increasingly popular measure of CRM effectiveness.
  • What Web 2.0 Means for You | Part 2
    Marketing professionals ignore Web 2.0 at their peril, warns Jeffrey Peel of Quadriga Consulting, as he looks at what the concept has to offer.
  • Why Killer Products Don’t Sell | Part 2
    Regardless of a strong track record of sales success, there is still no guarantee that a ground-breaking product will sell to a new market. Ian Gotts and Dominic Rowsell explain what goes wrong.

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