Failure in enterprise IT projects can often be traced back to poor communication between IT and ‘the business’. Ian Robinson tries to get everyone on the same script.
But really, databases are a low-level implementation detail,
not a determinant of novel business outcomes. All that time
spent describing the characteristics of a good database hasn’t
left much opportunity for thinking strategically about how
IT investment can support a radically new business model.
Before the rise of the digital marketplace, much of the stuff
of business had a healthy solidity to it. For old-school IT,
there was usually something concrete to point at, documents
to inspect, paper trails to follow, people to shadow. Business
language talked about business-meaningful things that you
could see and touch.
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