With pricing increasingly seen as a primary contributor to better performance, how do you make it part of your strategic repertoire? Greg Cudahy, Thomas Jacobson and Tiago Salvador of Accenture report.
2. Actively manage the pricing portfolio at the microsegment
level. The value of finely detailed and constantly refined market
segmentation can’t be overstated. Yet it is still not widely
understood.
In our semiconductor industry study, 40% of respondents did
not know the cost to serve each of their company’s different
products, channels or segments. Moreover, only 40% stored
some or all of their pricing data in a central system that
was accessible to all relevant parties at the company.
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