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With pricing increasingly seen as a primary contributor to better performance, how do you make it part of your strategic repertoire? Greg Cudahy, Thomas Jacobson and Tiago Salvador of Accenture report.
Staying power -
Part 1 | Part
2
These days, there's no question that more and more companies
are recognising the key role pricing plays in improving performance.
This growing awareness of the need for strategic pricing has
led to a surge in the use of sophisticated pricing optimisation
software – and a noticeable increase in the ranks of chief
pricing officers.
Yet, in reality, most companies’ pricing competencies are
paper thin. Despite pockets of analytical expertise in pricing
at many organisations, the insights gained are not getting
to where strategic pricing decisions are being made.
More...
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Conspectus 2008
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Copyright © 2008
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