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Companies can accelerate their product development using an approach known as technology scouting, report Barry Payne, Chandresh Harjivan and Mark Deck of PRTM.
Treasure hunt -
Part 1 | Part
2
Procter & Gamble. Eli Lilly. Boeing. These three companies,
all at the top of their game, have something important in
common – technology scouting, the ability to rapidly identify
and locate emerging technologies to develop innovative products.
This is no coincidence. For the third year in a row, the
2007 Economist Intelligence Unit’s survey of CEOs reported
that the failure to innovate is one of the top risks faced
in developed markets today. Indeed, 45% of participants in
the CEO Briefing survey say they plan to rely more on outside
sources of innovation over the next three years.
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Conspectus 2008
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Copyright © 2008
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