As online sales continue to account for a bigger share of
overall sales for many companies, they can use such data to
offer an improved personal, relevant and convenient online
experience that can help attract new business and maintain
existing customer loyalty.
By integrating internet geolocation data which identifies
where the web use is located, together with historical sales
and demographic data, businesses can address real-time online
marketing such as personalised content, targeted cross-selling
and localised advertising.
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