David Jacobs outlines the key questions you should ask when considering new sales and customer systems.
Solution or part of the problem? -
Part 2 | Part
1
There are plenty of external market research companies who
can help if your internal resources are not up to scratch.
Failure to do this research may result in an entirely misaligned
project or programme, so please don’t run projects on a whim.
Produce a business case that defines your goal and try to
understand how you will get there (the micro elements that
support the macro-level roadmap).
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