David Jacobs outlines the key questions you should ask when considering new sales and customer systems.
Solution or part of the problem? -
Part 1 | Part
2
David Jacobs: business processes are
comparatively far more important than software systems
in providing value
A new system is often seen by the modern business as a solution
to its problems. But without a careful questioning approach,
the introduction of such a system can easily become a burden
in its own right.
Worse, in the customer-facing systems arena, not ‘getting
it right’ can be more damaging than in other areas of the
business – resulting in loss of sales or even complete business
meltdown.
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