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Other Directories, Comparisons, Research 2008 CRM, Contact Centre & Marketing Systems (June) View from the Top: ...

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Summary of Reports

 Achiever Software

 Chordiant

 Cirquent

 Epicor

 FrontRange

 IBM Global Business Services

 JI Group

 Microsoft

 Nolan Computers

 Onyx Software

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Management Briefings



 Market Overview & Analysis: Conspectus’ latest research | Part 2

 Expert Opinion: Rob Brickle of CRM consultancy Bsquared

 View from the Top: Castle Morpeth Borough and Alnwick District Councils | Part 2

 Part of the Problem: David Jacobs of Profit from Information | Part 2

 Location, Location: Louella Fernandes of Quocirca | Part 2

 Putting Customers in the Frame: Michael Collins | Part 2

 Customers: the Keys to Prosperity: Professor Tom Lambert of TripleIC | Part 2

 Mature but Mobile: Phil Branston of Bradgate | Part 2

 Improving Agility: Sheryl Kingstone of the Yankee Group | Part 2

 Contact Centres of the Future: Capgemini’s Michael Anderson | Part 2

View from the Top - Part 2 | Part 1

Read Part 1

  COMPANY FILE

Castle Morpeth is the gateway to Northumberland, with the ancient market town of Morpeth at its centre. The borough comprises a mainly rural area of some 629 sq km, stretching from Matfen in the south-west to Druridge Bay in the north-east, with 49,000 residents.

The district of Alnwick lies in the heart of Northumberland, and is one of the most rural and sparsely populated districts in UK, with a population of about 32,000. The two councils operate a shared IT team that supports 600 users across six sites. They are always looking for ways to provide improved and more cost-effective services to their residents. As part of this they decided to implement a new CRM system across the two boroughs. Deployment of the system began in February 2008 and it is already delivering more efficient handling of customer communications as well as more transparency throughout the lifecycle of key business processes.

At Castle Morpeth, the services covered include forms handling and distribution, general enquiries, household waste management, bulky item collection, pest control, planning control and licensing of taxis. Alnwick chose different areas for the first phase of its rollout, covering such things as housing repairs, tourism processes, job applications, pest control and the management of wheelie bins.

The region is currently undergoing a review of its local government structure. From April 2009, a Northumberland-wide unitary authority will be formed from Castle Morpeth Borough Council, Wansbeck District Council, Blyth Valley District Council, Tynedale Council, Berwick Upon Tweed Borough Council and Alnwick District Council.

Q: Q: WHAT WERE YOUR TRAINING REQUIREMENTS?

A: Optevia taught our IT trainer so that all the end-user training could be delivered inhouse.

Contact centre staff were initially trained on the test system and this was supplemented with further on-the-job training with the system in test mode.

We tested it for a good two to three months and reached the point where the users were screaming to be able to use it live.

However, because of this we had a 100% acceptance of the CRM system.

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