Organisations tend to overestimate the satisfaction of their
customers: many companies see their contact centres as successful
– but customers tell a different story.
For example, the Genesys Global Consumer Survey 2007 found
that 63% of customers are regularly frustrated by long hold
times, 50% by interactive voice response (IVR) systems with
too many or incorrect options, and 47% by having to repeat
information already provided.
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