The CRM market is well-established but still volatile, reports Phil Branston, with specialist software products and new forms of delivery coming to market.
Customer relationship management software has been around
for more than 20 years. And like many technologies, it has
moved through stages of progressive product segmentation as
the market has been colonised by more and more entrants.
CRM has now split into subcategories like salesforce automation,
contact management and personal information management. The
category is broadening too – into areas like customer interaction
management, which addresses voice interactions as well as
customer data.
More...
If you are not registered with the site, please register now to read the rest of this page.
If you are registered, please sign in to read the rest of this page.
