Professor Tom Lambert of TripleIC believes customer centricity is more than just a buzzword.
Customers: the keys to prosperity -
Part 2 | Part
1
The internet enables customers – delighted or disgusted –
to build or destroy businesses almost at a whim.
It has done much more, however, as it enables journalists
to seek out and disseminate stories about you – good or bad.
It has replaced PR exercises with genuine conversations between
real people. It has provided a medium for bloggers and regulators
to help or hurt you.
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