To date, only 9% of respondents feel they have achieved this
for all their customer base and a further 9% for some of their
customers. The largest section, 43%, are still working towards
this goal, with a further 29% feeling they are still some
way away from achieving this.
Ideally, the information in the data warehouse should be
as up-to-date as practical to facilitate informed decision
making. In 11% of cases, information is being accessed in
real time (see Figure 4) with 23% accessing data updated in
the last 30 minutes. The largest proportion of companies (31%)
are working on information from the previous day, 9% from
the previous week and 14% are using one-month-old data. A
small number of companies (6%) are using data older than one
month.
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