The objective must be to design a single customer view which
is robust, reflects the business operation, and allows the
business users to start to correlate data from different sources
to provide true ‘business intelligence’.
3. Sales and marketing reporting system.
This is the most common type of system created as an implementation
of a CRM DW solution. It is usually driven by the fact that
most badged ‘CRM solutions’ primarily support sales and marketing
and the associated front-end relationship management activities.
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