Gino Morelli of IF International shows how the right partner selection and systems policy can pay dividends.
Using channels to beat your competitors
- Part 2 | Part
1
Above all, develop a channel partner ‘profile of success’
that distinguishes clearly between attributes a channel partner
must have, should have or could usefully have, and try to
be objective in how you assess your candidates.
In defining your ‘profile of success’, don’t be afraid to
have the highest expectations of what you want from your partners.
In particular:
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