Gino Morelli of IF International shows how the right partner selection and systems policy can pay dividends.
Using channels to beat your competitors
- Part 1 | Part
2
Gino Morelli: professional and robust
selection process
Organisations seeking to win competitive edge need to become
masters of the channels they use to deliver their products
and services. Yet while delivery channels are clearly fundamental,
their importance is sometimes overlooked even by organisations
that pride themselves on the quality of their business thinking.
A company’s approach to its marketing channels is one of
the few really powerful potential differentiators that are
still readily available. After all, your competitors are,
by definition, trading in the same marketplace and under the
same conditions as you.
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