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Other Directories, Comparisons, Research 2006 CRM, Call Centre & Marketing Systems (June) Expert Opinion: Richard ...

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Summary of Reports

 Epicor

 Group 1 Software

 Hornbill Systems

 JI Group

 Lagan

 Onyx Software

 Pivotal

 QGate Software

 Saratoga Systems

 Softlab

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Management Briefings



 Market Overview & Analysis | Part 2

 Expert Opinion: Richard Boardman of Mareeba CRM Consulting

 View from the Top: ING Investment Management | Part 2

 Relationship Management: Steve Downton | Part 2

 Partner Management: Gino Morelli of IF International | Part 2

 Customer Focus: Andrew Broome | Part 2

 Strategy Issues: Michael Collins, a managing consultant at Database Marketing Counsel | Part 2

 Technology Issues: Rob Brickle of Bsquared Consulting | Part 2

 Relationship Management: Jeffrey Peel of Quadriga Consulting | Part 2

 Contact Centre Management | Part 2

 Evaluation Centre: Details of CRM available on our partner website, www.evaluationcentre.com

RICHARD BOARDMAN of Mareeba CRM Consulting tests the merits of ‘Software as a service’.

Saasy software

Richard Boardman: decision is not clear-cut

It’s the end of software as we know it. Software as a service (Saas) is taking over. The old traditional ‘on-premise’ model of buying software licences and installing them on our own computers is, if not exactly dead, at least exceedingly passé. Or so much of the computing press would have us believe. Even The Economist was recently drawn to announce the impending extinction of Microsoft Corp in light of its failure to embrace a new world order where software is purchased like a utility, per user per month, accessed through a web browser, and piped in from hosted server farms.

Perhaps nowhere has Saas gained such high-profile traction as in the CRM marketplace. The poster child of the Saas movement, Salesforce.com, only established in 1999, cites 399,000 subscribers to its CRM service in 20,500 companies worldwide, and boasts revenues of $309 million for the year ended 31 January 2006.

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