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Views of CRM software are finally sounding more positive, says Pat
Sweet, as she reports on our survey of UK CRM software users.
Work in progress - Part
2 | Part
1
Our survey does contain some broad assessments of the direction
in which companies are going. For example, virtually all (91%)
say customers can contact them via their website, which suggests
that online working is now the norm.
Looking at this issue in more detail, it seems most companies
are at the early stages of such initiatives since email is
the most common way of communicating (87%), along with web
forms which are provided by 64%. While 15% offer customers
a ‘call me’ button on the website, just 4% are making use
of VoIP (voice over internet protocol) despite the current
publicity for services such as Skype.
More...
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