Penny Bousfield and Guy Fielding of CM Insight and Ross McKean and Duncan Reid-Thomas of Baker & McKenzie suggest the best approach to contact centre outsourcing.
Simply stated, the design of the contact centre solution
should be dictated by the following parameters:
1. The level of service the organisation wishes to provide
to its customers.
2. Budget availability, not simply on the basis of the total
cost of service delivery or on the short-term ROI to be gained
through productivity improvements, but on the longterm business
value they can deliver through improved revenue enhancing
outcomes.
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