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Jeffrey Peel looks beyond CRM to partner relationship management.
New horizons - Part 1
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2
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Jeffrey Peel: relationship networks are
increasingly being viewed as organisations’ key unique
selling points
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A lot has been written about customer relationship management.
After all, CRM is a hobby horse that many people can jump
on – consultants like me, software vendors, even Joe Public.
We can all wax lyrical about good and bad service and bore
the pants off other dinner party guests about the truly appalling
service we received, just yesterday, when we flew to Acapulco
or checked into that five-star hotel that really should lose
at least three of those stars. We have, in short, heard it
all before.
More...
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Conspectus 2006
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Copyright © 2006
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