These wars are fuelled from two directions: firstly, from
the traditional establishment structures that support the
natural tendency to contain information within departmental
boundaries and a reluctance to share information within the
business; and secondly, by the technical complexity and high
level of investment in IT systems – meaning that control and
access remains vested in the upper echelons.
Research undertaken back in autumn 2000 by marketing consultancy
The Strategy Works identified the need for scalable data acquisition
and management tools.
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