Michael Collins: ‘turf wars’ are the
main barrier to an enterprisewide culture
Back in the last century, the story was told of the corporate
chairmen who read about database marketing and ‘wanted some’
even though they were not sure what it was.
The same is happening all over again with customer relationship
management (CRM). As many people as you speak to will give
you just as many definitions of what they think CRM is all
about.
More...
If you are not registered with the site, please register now to read the rest of this page.
If you are registered, please sign in to read the rest of this page.
