Problems of out-of-date and inaccurate information can be solved by extending the ‘supply chain’ concept to data management, says Haydn Durrant of Phusis.
How to create a supply chain of information
- Part 1 | Part
2
The return on investment to an organisation from data warehousing
lies in the way the business users interpret reports generated
from the data warehouse and from the actions that they subsequently
take (as shown in Figure 1).
It can therefore be argued that inaccurate reports can be
worse than no reports at all because they can mislead business
users, causing them to make poor decisions that result in
missed opportunities, wasted resources and lost revenues –
as in Figure 2.
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