Business intelligence has to be seen in a new light if companies are to fully exploit the technology, says Andy Mulholland of Capgemini.
Benefiting from business intelligence
- Part 1 | Part
2
Business intelligence, or BI, has been a hot topic recently
– though it is not so easy to define what is meant by the
term. Often BI has been defined by the choice of a specialist
product from one of the many small vendors who describe themselves
as being in this market.
But now Oracle, SAP and Siebel have all stepped forward offering
‘integrated’ business intelligence within their own product
suites.
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