COMPANY FILE

Founded in 1952, G’s Marketing Ltd has expanded to become a leading UK and European grower in the fast-growing fresh produce market with an annual turnover of £190 million. The company is headquartered near Ely in Cambridgeshire. It has five sites in the UK and further sites in Spain, Ireland, Holland and Belgium.

G’s Marketing provides fresh salads and vegetables to all sectors of the food business, including supermarkets, independent retailers, food service and catering and food manufacturing organisations. It combines specialist growing expertise with advanced preparation facilities for ready-to-eat produce and marketing expertise based on consumer market research.

G’s is currently working with Tesco to launch a new organic box of 10 items of high-quality salads, vegetables and fruit, ordered online through Tesco.com and delivered direct to the customer (see pictures). An initial trial is running in the Croydon and south east London area, but if successful the scheme will be available nationally. Each box contains a newsletter with information about the produce, the people who grow it and a range of recipe ideas, with more information on a dedicated website, www.fenlandorganics. co.uk.

In terms of new technology direction, G’s Marketing faces increasingly stringent requirements from its customers which differ from customer to customer. To help address them, G’s Marketing is investing in new IT infrastructure to support its business processes, particularly its quality assurance process.

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