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CRM, Call Centre and Marketing Systems Contents - September 2005 Summary
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Management Briefings |
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- Market Overview & Analysis
| Part 2 | Part
3
As companies review their supply chains with Companies are
cautious about their CRM spending according to the latest
Conspectus research. Pat Sweet provides the details.
- Expert Opinion
How useful is customer knowledge? How much should you spend
acquiring it? Chris Lawer of OMC answers.
- View from the Top |
Part 2
Greene King is using CRM software to improve its workflow
and knowledge, not just customer, management.
- Call Centres | Part
2
Simon Fawson of Xansa pulls no punches in assessing how
useful call centres are in supporting sales and marketing
efforts.
- HR Issues | Part
2 | Part 3
Gerald Bradley of Sigma puts ‘people management’ at the
heart of successful CRM project management.
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- Service Systems | Part
2
The true test of a company’s service quality is not how
they deal with run-of-the-mill customers, but how they handle
exceptions, says Philip Everest.
- Data Quality | Part
2 | Part 3
Consultancy BearingPoint believes data quality is the number
one challenge for companies implementing CRM solutions.
- CRM Online
Reviewing the Evaluation Centre website, which offers more
support for companies choosing and using CRM, call centre
and marketing technology.
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Conspectus 2010
Copyright
© 2010 |
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