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View from the Top - Part 2 |
Part 1
Read Part 1
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COMPANY FILE
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Greene King is based in Bury St Edmunds,
Suffolk, and has been brewing beer and operating pubs
for more than 200 years. The organisation has 790 managed
pubs, which are run by its Pub Company division, and
1,340 tenanted and leased outlets, operated by Pub Partners.
From its heartland in East Anglia and the south of England,
Greene King has expanded throughout the UK.
The company has a high reputation
for its cask ales, including the well-known brands of
Greene King IPA, Abbot Ale, Ruddles and Old Speckled
Hen, which are produced by its Brewing Company division.
It exports to more than 30 countries worldwide.
Over the last five years, Greene
King has pursued a policy of acquisition, buying organisations
such as Morrells of Oxford and Old English Inns and
the Laurel Neighbourhood business. Its turnover grew
by 3.2% in fiscal 2004 to £552.7 million.
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Q: IT SOUNDS AS THOUGH IT IS USED AS A WORKFLOW OR KNOWLEDGE
MANAGEMENT SYSTEM AS MUCH AS A CRM SYSTEM?
DN: Absolutely, we have the benefit of a CRM system to which
we have bolted on an estate management system and process
management system.
Onyx has proved to be the best available option and we have
got a business tool that handles our requirements, albeit
that we have adapted the full functionality of the system
to suit our needs.
It is a portal for information fed from our other systems,
such as the accounts system, the order taking system, the
property management system and one or two others. It provides
the front end and it is central to the management of the business
processes, but it is not replacing the other systems.
More...
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Conspectus 2005
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Copyright © 2005
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