John Chapman of Touchstone shows how you can calculate the benefit of any CRM investment.
How you can make CRM stand and deliver
- Part 2 | Part
1
Through a detailed benefits analysis of your CRM investment,
you may decide to introduce systems that enable you to talk
‘intelligently’ about customer contact – via complete access
to all customer correspondence with document and email attachment
tracking, notes of telephone calls and summaries of meetings.
This is a quality of service improvement that would have
been ignored under financial criteria analysis only.
More...
If you are not registered with the site, please register now to read the rest of this page.
If you are registered, please sign in to read the rest of this page.
