John Chapman of Touchstone shows how you can calculate the benefit of any CRM investment.
How you can make CRM stand and deliver
- Part 1 | Part
2
John Chapman: benefits assessment can
be used at any stage in an IT implementation
With clear signs that the five-year hiatus in IT investment
is coming to an end, UK businesses are facing a significant
challenge: just which projects will deliver against key corporate
objectives?
In tackling this question, traditional investment assessment
is neither rigorous enough nor accurate enough. In today’s
more demanding and savvy marketplace, organisations considering
investing in customer relationship management can no longer
rely on anecdotal evidence and sketchy documentation.
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