Data quality is key to the success of CRM projects, says consultancy firm BearingPoint.
Joining the intelligentsia
- Part 3| Part
1 | Part
2
Sourcing data
CRM solutions pull or extract information from one or more
existing systems (sources) and share that information with
one or more other systems (targets).
Source-to-target mapping is CRM, Call Centre & Marketing
Systems the process of identifying where the data resides
in the source system(s) and where the data is going to reside
in the CRM solution (target database). It also includes any
calculation or manipulation (transformation rule) that must
be applied to the data before it is written to the target.
The first step is to identify the source system(s).
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