Data quality is key to the success of CRM projects, says consultancy firm BearingPoint.
Joining the intelligentsia - Part 2 |
Part 1 |
Part 3
Responsibility for data management belongs to all stakeholders
– finance, sales, marketing, senior management – not information
technology alone.
But as many businesses have learned, accurately obtaining
and maintaining the required data they need is easier said
than done. The battle is often lost – or not fought at all
– for the following reasons:
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