For most companies, the customer is king. Yet many of the
CRM systems which should be their crowning glory are looking
distinctly tarnished. Putting the shine back on those applications
is now proving to be a major challenge and one which demands
a considerable amount of hard work.
This year’s Conspectus survey of the CRM market confirms
the widely held view that sales of CRM applications have slowed
substantially since the heady days of the millennium and the
internet boom.
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