Content management software addresses a fundamental need to manage unstructured organisational data. But, says David Martin, there’s a balance to be struck between when to use it and when not.
To be or not to be content managed?
- Part 2 | Part
1
The amount of usage/access to the content might also be considered
a metric although across the wide range of content this might
not be an accurate guide to the impact of not managing content.
For example, small adverts placed by staff on an intranet
noticeboard may generate a lot of interest (viewing of the
web page) but are of little commercial importance.
I suggest that one practical way to determine the need for
content management is to apply the Pareto rule by asking ‘Would
managing 80% of this type of material deliver benefits to
the organisation?’. If it would, then it is worth applying
content management to all content of this type and using the
skill of people to handle any exceptions manually.
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