To develop their radio frequency identification (RFID) strategy, businesses need to understand how consumers feel about the technology. Ard Jan Vethman of Capgemini has the answers.
Getting inside the consumer's head
- Part 2 | Part
1
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The consumer perceptions of RFID in Europe are fairly similar
to those found in the earlier US research.
For example, awareness of RFID in the US is also low, although
it is a bit higher than in Europe. That’s not surprising given
the heightened visibility of RFID in the US over the past
two years as a result of the positive stance on RFID taken
by the US Department of Defense and large retailers such as
Wal-Mart.
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