To develop their radio frequency identification (RFID) strategy, businesses need to understand how consumers feel about the technology. Ard Jan Vethman of Capgemini has the answers.
Getting inside the consumer's head
- Part 1 | Part
2
RFID technology has been lauded for its potential to revolutionise
supply chains across industries, by identifying and capturing
data on tagged items without human intervention. The tagging
of individual products may still be several years away, but
it represents the end state that many companies hope to achieve
in order to gain the full benefits of RFID.
Realising this objective, however, depends to some degree
on consumer acceptance of the technology. And that acceptance
is likely to rest on how well companies educate consumers
about the reality – rather than the hype – of RFID.
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