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Established in 1975 by Charles Gordon,
Gordon’s Fine Foods manufactures specialist products
such as wild blueberry chutney, chilli jelly, orange
& whiskey marmalade and Cranberry & Burgundy sauce for
supermarkets, high-street retailers and delicatessens.
Gordon’s has 45 employees and an
annual turnover of £2.4 million. It has built up a portfolio
of more than 300 recipes, many of them created to meet
customers’ specific requirements, and currently manufactures
around 50 different products under the Gordon’s brand.
Its development and production facilities
are located close to its headquarters in Cranleigh,
Surrey.
Gordon’s has implemented a formal
supply chain strategy, underpinned by Ross Systems’
iRenaissance ERP package.
A major component of this strategy
is improving Gordon’s traceability capabilities, to
comply with legislation which comes into force in January
2005. Gordon’s can now trace any product up and down
its supply chain.
It can also better respond to trends
like the use of clearer labelling to help educate on
and reduce levels of obesity, and has achieved more
accurate forecasting and better customer service. In
addition, it now has a better grasp of its cost base
which has resulted in savings on raw materials and packaging
material purchases.
The system is being used across Gordon’s
sales order processing, inventory control, manufacturing,
sales, buying and accounts departments.
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