One reason for attempting to couple applications more tightly
together is to improve the quality of the information held
in the organisation’s core systems, by reducing the risk of
errors creeping in through duplication or re-entry mistakes.
For organisations to operate more effectively and efficiently
– identified in the survey as one of their key goals – it
is vital that those responsible for decision making have timely,
up-to-date and comprehensive data on what is happening at
the operational level.
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