There are many approaches to achieving rapid corporate growth.
Large-scale merger and acquisition activity has attracted
many – the potential to double market capitalisation, profits
and customers is an attractive one – while the late 90s saw
a focus on new technology for its own sake.
More recently, organisations have realised that they can
achieve significant growth by making better use of what they
already have: three-quarters of businesses now believe that
exploiting their company’s existing assets and capabilities
could deliver major revenue streams.
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