Companies that have had bad experiences of CRM shouldn’t
be put off trying again, say our Round Table panel of four
consultants. Pat Sweet talks to
CSC’s Lynette Ferrara, Danny
Thomas of the Thomas Bamber Partnership, John
Stewart at Unisys, and Rob Brickle
of Bsquared Consulting.
Climbing back into the CRM saddle - Part 3
| Part 1 | Part
2
Danny Thomas: consultants should be working
to restore trust
ASP
If all this seems rather complex and hard to assimilate,
then one possible answer for potential CRM users is to look
for a hosted solution.
Alone amongst our panel, Ferrara views this as a way for
companies to get started in CRM, but with much less investment
and heartache.
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