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Other Directories, Comparisons, Research 2004 Customer Relationship Management & Call Centres (March) View from the Top

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Summary of Reports

 Achiever Software

 Astea International

 ClarityBlue

 Epicor

 Onyx Software

 Oracle

 QGate Software

 Sage CRM Solutions

 Strategix

 Witness Systems

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Management Briefings



 Market Overview & Analysis | Part 2 | Part 3

 Expert Opinion: Andrew Broome of Impact Plus

 View from the Top | Part 2

 Round Table | Part 2 | Part 3

 Strategy Issues: Stewart Mills of Parity | Part 2

 Service Management: Steve Downton of Downton Consulting | Part 2

 Customer Data Privacy: Bridget Treacy and Prini Patel of law firm Barlow Lyde & Gilbert | Part 2

 Business Case: Nick Salter of Information Answers | Part 2

 Implementation Issues: Jeremy Cox of The Wisdom Network | Part 2

View from the Top - Part 1 | Part 2

  PROFILE

Adrian Childs

Organisation: Black & White Group.

Interviewee:Adrian Childs.

Job Title: Development Director.

The Subject: Finance and mortgage provider Black & White has rapidly expanded its business after adopting new call centre management software.

 

PERSONAL FILE

NAME: Adrian Childs.

BACKGROUND: Adrian is currently Development Director of the Black & White Group. He has been with the company for six years and has been instrumental in its development from a master brokerage for secured loan business (Midlands Finance) to its current business. He has initiated the company’s complete IT system and infrastructure.

Before joining what was Midlands Finance, Adrian had been mostly involved in customer services consultancy work for companies as diverse as painters and decorators through to a major hairdressing franchise chain.

He has currently taken over the internal mortgage processing department at Black & White as well as his other roles within the company.

Q: WHAT FIRST LED YOU TO ADOPT A CALL CENTRE MANAGEMENT SYSTEM?

A: Our group offers ‘capital-raising- for-any-purpose’ and debt consolidation services, providing a range of finance programmes sourced from a wide range of specialist lenders.

We decided in February 2001 to set up our own inhouse call centre with 20 agents to generate new business leads – and began looking for suitable technology that could be up and running quickly.

We were working with a Microsoft SQL database with millions of names, so needed a call management solution that could maximise the productivity of the agents as well as provide agent scripting, reporting, digitised recording and ‘Do Not Call’ (TPS) compliance.

It was also essential that our existing corporate database could integrate with the call management software. With this new system, outbound sales would rely on telephone communication along with email and fax.

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Other Directories, Comparisons, Research 2004 Customer Relationship Management & Call Centres (March) View from the Top

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