The weakness of ‘buyer centricity’ at present is its impracticability.
Its strength, though, is its relentless focus on understanding
not just the buyer’s wants and needs, but also the actual
context which creates them.
For a business customer, this means understanding the underlying
issues and challenges which the customer faces and which have
created the demand for your product or service or both.
More...
If you are not registered with the site, please register now to read the rest of this page.
If you are registered, please sign in to read the rest of this page.
