New data protection laws affect the storage of customer data. Bridget Treacy and Prini Patel of Barlow Lyde & Gilbert assess the impact on CRM systems and practices.
Again, data controllers seeking to rely on the consent condition
for fair processing, or on obtaining consent for the use of
sensitive personal data, should ensure their CRM systems are
equipped to record consents and their ambit sufficiently clearly,
and that they can be amended and updated as required.
Data controllers will also need to take greater care when
collecting and using sensitive personal data. Well-designed
CRM systems can highlight these obligations to users, thereby
promoting efficient compliance.
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