Note

Summary of Reports

 Achiever Software

 Astea International

 ClarityBlue

 Epicor

 Onyx Software

 Oracle

 QGate Software

 Sage CRM Solutions

 Strategix

 Witness Systems

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version of the full report

Management Briefings

 Market Overview & Analysis | Part 2 | Part 3

 Expert Opinion: Andrew Broome of Impact Plus

 View from the Top | Part 2

 Round Table | Part 2 | Part 3

 Strategy Issues: Stewart Mills of Parity | Part 2

 Service Management: Steve Downton of Downton Consulting | Part 2

 Customer Data Privacy: Bridget Treacy and Prini Patel of law firm Barlow Lyde & Gilbert | Part 2

 Business Case: Nick Salter of Information Answers | Part 2

 Implementation Issues: Jeremy Cox of The Wisdom Network | Part 2

Stewart Mills of Parity says IT professionals need a radical new approach if CRM projects are to succeed.

The next move forward - Part 2 | Part 1

CRM is a whole set of business activities which are able to make good use of technology. The IT CRM solution is just one component in the whole CRM business model.

This is not a new observation – but what does this mean to IT professionals? What do you need to do to apply the ad agency model?

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Conspectus 2004

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