Our latest survey gets to the heart of why companies are still making efforts to get the best out of their CRM and call centre management systems. Pat Sweet reports.
Light at the end of CRM tunnel - Part 1
| Part 2 | Part
3
For many companies, CRM has become a journey towards an elusive
destination. Early implementations took the majority down
a blind alley, with little to show for their efforts – and
all the emphasis now is on getting CRM projects back on track
so that they deliver demonstrable benefits.
This is the clear message from this year’s Conspectus survey
into how organisations are using CRM applications.
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