The two most common drivers for workflow and associated technologies
are customer service and/or complaint handling procedures,
which are cited by 34% of our respondents, and the processing
of online applications and inquiries (32%).
Organisations are also using these applications in areas
such as sales and order fulfilment management (29%) and a
variety of ad hoc processes including expense claim
handling, membership administration, referrals and other claims
handling.
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