JONATHON HOGG of PA Consulting says personalised customer knowledge is the new watchword for HR.
Getting personal
Jonathon Hogg: business case is required
‘Personalisation’ has now become a marketing mantra across
a host of industries. In an increasingly volatile and competitive
environment, the ability to present customers with offers
reflecting their own individual tastes and circumstances can
make a critical difference.
Amazon is an over-used example, but still a valid one: ‘You
bought that – so why not buy this?’.
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